<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Vita Marketing — Insights</title><description>Insights, compliance updates and marketing ideas for UK health, care and wellness professionals.</description><link>https://vitamarketing.co.uk/</link><language>en-gb</language><item><title>The Vita Approach: Why We Only Work with Health, Care &amp; Wellness Brands</title><link>https://vitamarketing.co.uk/insights/vita-approach-why-health-care-wellness-only/</link><guid isPermaLink="true">https://vitamarketing.co.uk/insights/vita-approach-why-health-care-wellness-only/</guid><description>The problem with generalist agencies in healthcare, what sector-exclusivity means in practice, and why compliance knowledge matters.</description><pubDate>Tue, 18 Feb 2025 00:00:00 GMT</pubDate></item><item><title>How Domiciliary Care Providers Can Build Trust Online Before a Family Ever Makes Contact</title><link>https://vitamarketing.co.uk/insights/domiciliary-care-trust-online/</link><guid isPermaLink="true">https://vitamarketing.co.uk/insights/domiciliary-care-trust-online/</guid><description>The family decision journey, what builds trust (reviews, staff profiles, transparency), and website essentials for domiciliary care.</description><pubDate>Sat, 15 Feb 2025 00:00:00 GMT</pubDate></item><item><title>Why Your Care Home Needs a Marketing Strategy (And How to Build One That&apos;s CQC-Aware)</title><link>https://vitamarketing.co.uk/insights/care-home-marketing-strategy-cqc/</link><guid isPermaLink="true">https://vitamarketing.co.uk/insights/care-home-marketing-strategy-cqc/</guid><description>Why care homes struggle with marketing, CQC sensitivities, what families search for, and how to build trust online with a realistic budget.</description><pubDate>Wed, 12 Feb 2025 00:00:00 GMT</pubDate></item><item><title>Social Media for Healthcare Professionals: What You Can and Can&apos;t Say</title><link>https://vitamarketing.co.uk/insights/social-media-for-healthcare-professionals/</link><guid isPermaLink="true">https://vitamarketing.co.uk/insights/social-media-for-healthcare-professionals/</guid><description>GMC/GDC rules on social media, CAP codes for health claims, what counts as advertising, and patient confidentiality in the digital age.</description><pubDate>Mon, 10 Feb 2025 00:00:00 GMT</pubDate></item><item><title>Personal Branding for Private Consultants: How to Stand Out in a Competitive Market</title><link>https://vitamarketing.co.uk/insights/personal-branding-for-private-consultants/</link><guid isPermaLink="true">https://vitamarketing.co.uk/insights/personal-branding-for-private-consultants/</guid><description>Why private specialists need a personal brand. Components, digital presence, and compliant self-promotion for consultants and sole practitioners.</description><pubDate>Wed, 05 Feb 2025 00:00:00 GMT</pubDate></item><item><title>What the ASA Actually Says About Healthcare Advertising — And What It Means for Your Practice</title><link>https://vitamarketing.co.uk/insights/what-asa-says-about-healthcare-advertising/</link><guid isPermaLink="true">https://vitamarketing.co.uk/insights/what-asa-says-about-healthcare-advertising/</guid><description>Understanding ASA guidelines for healthcare marketing. What &apos;substantiated claims&apos; means, common mistakes to avoid, and a practical compliance checklist.</description><pubDate>Sat, 01 Feb 2025 00:00:00 GMT</pubDate></item></channel></rss>