Service
Social Media
A consistent, compliant presence across the platforms your patients and clients use — building trust post by post.
Build Reputation
Social Media That Builds, Not Risks
For healthcare professionals, social media is a double-edged sword. Done well, it builds trust and demonstrates expertise. Done carelessly, it can breach GMC or GDC guidelines, violate confidentiality, or make unsubstantiated claims.
Vita manages social media for health, care, and wellness professionals who want the benefit without the risk. We handle strategy, content, scheduling, and compliance — so you can focus on your clinical work.
72%
Patients research social before booking
3–5×
Posts per week for consistent growth
0
Compliance breaches on managed accounts
72%: Sermo / Digital Health Coalition, 2023. Compliance stat: Vita internal records.
Full Management
What's Included
Social Strategy
Platform selection, content pillars, and audience targeting built around your clinical goals.
Content Calendar
Monthly plan covering every post — topic, format, copy direction, and visual brief, all approved by you.
Post Design
Every post designed and written to brand standard — reviewed against GMC, GDC, and CAP guidelines.
Scheduling
We handle all publishing. Nothing goes out without your approval and a strict compliance check.
Community Management
Guidelines for responding to comments and handling sensitive patient enquiries appropriately.
Monthly Analytics
Plain-English reports on reach, engagement, and what it all means for your practice reputation.
Built for Compliance from Day One
Social media content is subject to GMC advertising guidance, GDC standards, and ASA rules. Testimonials and outcome claims all carry specific requirements. Every post Vita creates is reviewed against these frameworks.
The Rhythm
How We Manage Your Channels
Strategy & Setup
Platform audit, profile optimisation, and content pillars defined. We build a 30-day plan before posting a single thing.
Monthly Creation
Every month: content calendar drafted, designs produced, copy written, compliance reviewed, and your approval confirmed.
Review & Optimise
Monthly performance review — identifying what resonated with patients and adjusting strategy for the following month.
Target Profiles
Who It's For
Individual Practitioners
GPs, dentists, or specialists who want a professional presence without the time or compliance risk of managing it themselves.
Care Homes & Providers
Providers using social to build community trust, showcase culture, and reach families researching care options.
Wellness Studios
Physiotherapists and practitioners where social is a primary acquisition channel that needs consistent management.
Synergy
Social Works Best With
Branding & Creative
Consistent brand makes every post more effective.
Content Creation
Long-form content repurposed for social.
Advertising
Organic social supported by targeted paid campaigns.
Marketing Strategy
Social is one channel — strategy defines the whole picture.
Managing social media in-house was creating more problems than it solved. Vita took it off our plate entirely. The content is professional, consistent, and we never worry about compliance.
Registered Manager, Residential Care
Ready to Build Your Presence?
Let's build a compliant social presence that reflects your care.